Free Amazon Prime Video?! Firm Might Be Contemplating An Advert-Supported Tier

Based on a recent report from The Wall Road Journal, Amazon is in discussions to introduce an ad-supported tier for its widespread streaming service, Prime Video. Whereas the talks are nonetheless within the early phases, they’ve been going down over the course of the previous few weeks.

At present, Prime Video is offered both as a part of the $14.99 per thirty days Prime membership or as a standalone subscription for $8.99 per thirty days with customers additionally having the choice so as to add on further ad-free subscriptions to companies like Max, Paramount Plus, and Showtime by Prime Video Channels.

Prime Video is offered both as a part of the $14.99 per thirty days Prime membership or as a standalone subscription for $8.99 per thirty days. (Picture: “File:Amazon Prime Video Streaming (40845733273).jpg” by Ajay Suresh from New York, NY, USA)

Exploring completely different methods

Amazon is reportedly evaluating completely different methods for implementing advertisements inside Prime Video. One potential strategy is to extend the variety of advertisements proven to current Prime subscribers whereas providing the selection to pay extra for an ad-free expertise together with different added options.

The advert breaks are anticipated to be temporary, however it stays unknown how they may examine to the three to 4 minutes of advertisements per hour promised by Max, or the potential value of the ad-supported tier — for now, Amazon has chosen to not touch upon the matter.

Introducing an ad-supported tier for Prime Video aligns with Amazon’s increasing presence within the promoting business (which yielded $9.5 billion in income in response to its most up-to-date earnings report). Moreover, Amazon is specializing in strengthening Freevee, its free ad-supported streaming TV (FAST) service, by incorporating content material from Prime Video.

Titles like “The Summer time I Turned Fairly” and “A League of Their Personal” will probably be included. Within the face of financial uncertainties, an ad-supported tier could possibly be a way for Amazon to generate further income.

Alongside the potential ad-supported tier, Amazon is reportedly engaged in discussions with Warner Bros. Discovery and Paramount to supply ad-supported variations of Max and Paramount Plus respectively by Prime Video Channels.

There are additionally talks of Amazon bidding for the streaming rights to Nationwide Basketball Affiliation video games, which can expire in 2025 — such strikes would improve Amazon’s sports activities streaming choices, which at present embody Thursday Night time Soccer.

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